2018 was quick off the mark for Ernie Els Wines. We welcomed a group of our American clientele to SA during the first week of January. The group was made up of representatives from our US agent, Terlato Wine International, distributor reps and trade clients.
A week long itinerary was put together with the assistance of our counterparts in the valley. The group enjoyed world class hospitality at Ernie Els Wines, Rust en Vrede Estate, Antonij Rupert, Nederburg and Durbanville Hills.
Each property in turn took it on themselves to host the group for a day or part thereof. As such they experienced almost the entire Cape Tourism offering, from Table Mountain, Robben Island, Cape Point, Stellenbosch, Paarl and Franschoek wine tours. To end off the trip they were treated to a day Safari at Aquila Game lodge near to Cape Town.
Our aim, as a group of producers, is not only to familiarise the group with our respective wines but to introduce these individuals to “Brand South Africa”. We often forget that we live in one of the most incredible tourist destinations in the World, and it sometimes takes a group of tourists to remind us of what we have.