The Team

Ernie Els - Proprietor

As a former World No.1 Ernie is one of the most prolific winners of his generation and the global reach of his victories is almost without parallel. Ernie has triumphed in tournaments in South Africa, Europe, the US, Asia, the Far East, the Middle East and Australasia. Ernie was inducted into the World Golf Hall of Fame in 2011 and the South African Golf Hall of Fame in 2009. Click here for the full list of career wins.

Ernie was born in South Africa on 17 October 1969. As a youngster, he was outstanding in cricket, rugby and tennis. At the age of 13 he won a significant regional tennis event, the Eastern Transvaal Junior Championships. A year later aged 14 and playing off scratch, Ernie won the World Junior Golf Championship in San Diego, California, beating Phil Mickelson into second place. Ernie was just 16 years old when he formally competed against professional golfers. He was awarded his Junior Springbok colours in 1984, the State President Sports Award in 1987, and in 1988 his full Springbok colours.

As a leading South African ambassador and one of the most recognizable faces in the world of sport, Ernie Els' life has mirrored a passion for excellence. This pursuit has been reflected in his exceptional sporting achievements. His focus, discipline and commitment have been the foundation of his success, and these factors are evident in his quest to produce premium wine. Befittingly Ernie chose Stellenbosch to produce his wines and in 1999, with the help of award-winning winemaker Louis Strydom, the concept of Ernie Els Wines was born. In 2000 the first grapes were crushed to produce the maiden vintage of Ernie Els Signature - a ‘classic’ Bordeaux blend. The marketing synergy between the wine and Ernie’s ‘classic’ golf swing were apparent. During 2004 a beautiful, 72-hectare property on the slopes of the Helderberg Mountain was chosen and the home of Ernie Els Wines was established.

Louis Strydom - Winemaker & Managing Director

Louis has walked the long road with Ernie since the brands inception during 1999 and has been father to each and every wine produced. A decade has passed and he has continued to distinguish himself as an exceptionally gifted winemaker, and now also heads up our operation as Managing Director. 
His understanding of the terroir, and performance levels of these vineyards have been a key ingredient to the success of his wines.

Andrew Harris - Head of Marketing and Sales

Andrew comes from a strong sales and marketing background in the South African wine industry and has excellent experience in building luxury brands. He is passionate about fine wines from around the world and is focused on keeping the Ernie Els Wines brand among the top echelon. He is qualified with a Bachelor of Commerce degree from the University of Stellenbosch and an advanced accreditation from the Wine and Spirits Education Trust in London.

Andrew strikes a fine balance between long term strategic thinking and on-the-ground practical experience and is able to leverage this combination through a well-established global network to ensure the Ernie Els Wines brand is always ahead of the curve.

Diandre Fryer - Brand Ambassador

Diandre has been with Ernie Els Wines since 2013 and represents the winery in all inland regions of South Africa.